Learn How to Make Data-Driven Business Decisions

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior data analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data.


Our Available Courses


Business Analytics

What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. You’ll develop skills and a perspective that will make you more productive faster and allow you to become a valuable asset to your organization.

Customer Analytics

Data about customers interactions with the businesses are everywhere. From banking transactions and online shopping carts, to telecom subscribers call data records and students performance data from schools, there is a staggering amount of data that can be used to describe customers' past behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. This course will provide an information on key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices Etisalat, Zenith Bank, Custodian Insurance, Jumia to name a few.


Sales Analytics

This course is designed to impact the way Sales Managers and Salesforce think about transforming data into better decisions. Improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on Sales Analytics, focuses on how sales team use data to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties and how to predict sales.


Human Resource Analytics

Human Resource analytics is a data-driven approach to managing people at work. Business leaders can now make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, decision making based on experience, and risk avoidance. In this course, participants will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies.


Financial Performance Analytics

Financial Performance Analytics explores how financial statement data and non-financial metrics can be linked to financial performance. In this course, you’ll learn how data is used to assess what drives financial performance and to forecast future financial scenarios.

While many accounting and financial organizations deliver data, Financial performance Analytics deploys that data to deliver insight, and this course will explore the many areas in which financial data provides insight into other business areas including consumer behavior predictions, Sales and marketing strategy, risk management, optimization, and more.

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