Following the launch of a series of new products by a Etisalat then with 23m subscribers, the marketing team observed that the product initiatives did not bring about the projected revenue. The CMO then mandated Octave Analytics to investigate:

We saw that at the time of launching 200% bonus offer on the network, the operator failed to shutdown a flag that awards 100% bonus. About 2.04m customers were identified to be receiving multiple bonuses that should be mutually exclusive. These included recycled customers. The total annual revenue leakage from these customers was US$36.6m with about US$4.8m remmited as interconnect to other operators.

After the clean up, there was a marginal decline in the count of active subscribers within the affected cohort,however, the overall revenue remained stable with a substantial decline in interconnect cost