CAMPAIGN MANAGEMENT ADVISORY
At Octave Analytics we provide you with scenarios of campaigns to create, execute, and evaluate to optimize the performance a segment of your subscriber base. We also bear in mind customer experience, which is one of the most powerful differentiator in campaign management.
Measurement and Evaluations
Using analytics, we can determine which channel or message delivers best result for a given customer or segment. This helps to assess if marketing efforts are getting desired results
Elimination of irrelevant messaging
Given the constraints of available channels, we offer models that improve effectiveness of campaigns as we are able to target customers at their point of decision thus improving customer experience and eliminating irrelevant messages
Delivering the right message to the right audience isn’t enough. Not only must your customers receive your message, but they also must be attentive, receptive and willing to act – regardless of the channel. This is our specialization